6 Golden Rules For Running A Successful Blog
Blogging is one of the most popular online publishing platforms around these days and can bring huge amounts of traffic due to the way blogs are structured for sharing content, along with being search engine friendly. A blog is just part of the equation when looking to build a profitable business online, but a very important aspect which will help to drive traffic to your offers.
Here are 6 golden rules for running a successful blog…
RULE #1: Write with authority
The best blogs have content that is clearly well researched and knowledgeable. If you know nothing about the subject, don’t despair…it just requires a little research and your ability to out your own spin on things. If you’re working in a niche for pure profits and you are struggling to write regular blog content, you may have to outsource the writing or look for creative alternatives, such as bringing in guest bloggers etc.
RULE #2 – Stay relevant
Always remain on topic and keep every single post targeted to your audience’s interests. People love specialist info online, and a jack of all trades blog will be harder to believe and build trust with. Plus, people visiting your blog only want one thing – to learn and be entertained within and around that particular topic of interest. If you’re struggling to post regular content that is kept on topic, you may need to do more research or again, find creative ways to come up with lots of content for a long period of time.
RULE #3: Add content regularly
Blogs that don’t update for weeks or even days on end will always end up being drowned in the competition. Blogs are designed as a finger on the pulse, regular diary on a particular topic. If you don’t post regularly, your readers will get hungry for more content and will end up looking elsewhere…and boy are there plenty of choices out there for them to run off to.
RULE #4: Keep it clean and concise
Let’s face it – we’re all busy people. Sure, we might want to spend an hour after work on our computers, visiting all of our favourite websites before our evening meal. But that leaves us, the publishers, with a very small slice of the pie to get our messages across and keep that relationship going with our readers. So use your small slice of the pie to hit the mark, straight to the point, entertain and educate. If you get this right, you’ll find that you are gradually rewarded with more of the reader’s time each day/week/month.
RULE #5: Keyword focus
Many people get caught up on keywords, but it doesn’t have to be a complicated as you might think. Essentially, you simply need to aim for keywords that are relevant to your blog post’s title. The title should be compelling (as that is the clickable link that the search engines present to searchers) but try to target keywords that a person looking for solutions, or to buy, or who are in a desperate situation.
It’s not always possible, depending on your individual blog posts, but as a rule of thumb, always aim to target these types of keywords. When you do, make sure they are included in the title of the blog, in the opening and at the end of the blog post, and also in the tags section of each post.
RULE #6: Make your blog “stick”
It’s a challenge to get visitors to your blog in the first place, so it would be crazy to let them slip away for ever once they do get there. There are many ways to keep people coming back and you are only limited by your own creativity. Perhaps regular competitions, interactive events that require people to come back and check their scores/status/progress? Make sure you have a clearly visible RSS feed that people can subscribe to in order to receive your content remotely. Finally, don’t forget to promote your email newsletter so you can keep in touch via email too.
As you can see, there are lots of things to think about when creating a profitable blog. It’s no wonder many people fail to get off the ground with blogs. Don’t forget, we haven’t even covered making actual money from your blog yet!
Due to the critical elements above requiring time that most of us don’t have, along with so many steps to take which could go wrong, it makes you wonder if there is a better, quicker and more surefire way to accomplish all of tasks required to start getting traffic and making money from a blog. Well, you’ll be pleased to know that there is…Niches In A Box
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5 Steps to Making $1,000 per Month Blogging
Surely you’ve thought about how cool it would be to make money online. I mean, how could anything be better than having a website that just pours money into your bank account month in and month out?
Think this is something you can’t achieve? That it’s only for “geeks”, or experienced internet marketers?
Think again! Building a website and getting it to the point you make several hundred or even $1,000 per month out of it is entirely within the realm of possibilities. A ten year old could do it, if she knew how.
Let’s learn how.
Here are 5 steps you can follow to start creating your money making, blog empire.
- Choose a product or niche that really interests you. Blogging is about communicating. You’re going to be writing posts on this subject for months to come. Preferably, you’ll be posting once per day, at the minimum three times per week. If you haven’t chosen something you can really sink your teeth into, you’re going to get bored, stop writing, and all your efforts will be for nothing.
- Do your keyword research. You can write as much as you want as well as you want, but if your visitors can’t find you in the search engines, nobody’s coming to your blog. No traffic = no money, and you surely don’t want that! You can use Google’s External Keyword Tool to do your keyword research. Just type in your top level keyword (something like “dog training”) and see what the tool tells you. Narrow your choice down some, then download a list of 100 or so keywords to your computer. Use those as titles for your posts and also as the keywords your posts are optimized around.
- Make sure you give your readers good, reliable information. A blog positions you as the “expert”. This is a two-edged sword. You can build your reputation in your niche or destroy it just as effectively. Make sure your double check the information you’re giving your readers. Also, don’t just write fluff. Even though you need to be posting on a regular basis, it would be better not to post than to write junk.
- It bears repeating that you need to update your blog frequently. Some top bloggers post several times a day. They find good, useful information and get it out to their readers as soon as possible. That way, they build a following of readers who either bookmark their blog, or subscribe to it in their RSS reader.
- Stay on topic. Even if you’re writing about something that you’re totally passionate about, it’s tempting to throw other stuff in. In some niches, this might work. Sometimes personal information about what you did and where you went is appropriate. One of the top bloggers, John Chow, often puts pictures of the meals he eats in fancy restaurants on his blog. He writes a blog about internet marketing, and food has nothing to do with it. But it’s a sort of signature of his. You can do this, but don’t just meander. Your readers come to your blog for specific information and insights. Make sure you satisfy them.
Making money off of a blog that has traffic is much easier than making money off of a blog with no traffic (which is impossible). Build up your traffic first, then work on better and better monetization strategies. Pretty soon, you’ll have an online asset pumping out $1,000 per month. At that point, you can start another blog, or just continue to build up the one you’ve got, if you think there’s still more potential.
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5 Reasons You Absolutely Must Have a Blog
If you don’t know what a blog is, then you just haven’t been paying attention. Or probably what’s more likely the case is you have seen blogs, but just didn’t recognize them. The later is probably what has actually happened. Blogs don’t look like they used to. Thanks to the amazing versatility of WordPress, the premier blogging software, a blog can look like a classic straight up and down blog, an online magazine, or even a static sales page.
Now, that you know what a blog looks like, let’s talk about what one is and the power of blogging.
Blogs started as a way of people keeping a sort of online journal. The idea was you could write a post today and it would show up at the top of the blog, shifting the other posts down by one. You could share whatever you were doing with the world.
Businesses, especially online businesses, soon realized the immense power of blogs. Because blogs have a communication feature which lets readers leave comments, you can really build an online community with a blog. You can see how this would work well with a number of businesses.
As blogging software became more and more flexible, however, blogs started morphing into a variety of types of website, static sites, sites with multiple authors, ecommerce sites, and online newspapers.
Because of this versatility, blogs can address multiple issues with your audience. They can provide a means of communication and community building. They can give whatever you’re selling an aura (either real or manipulated) of authenticity. They can take a one person business and make them “look” like a large corporation-at least online.
All of the above is reason enough to build a blog. But there are more, perhaps even more important, reasons you absolutely must have a blog.
You must have a blog because:
- They can easily be used to advertise a product or service
- They are easily fitted with opt-in forms that can acquire your visitors’ email addresses so you can market to them or communicate with them over a period of time
- Google loves blogs. By their very nature, blogs are easily spidered by search engines.
- Blogs are absurdly easy to build. With the number of themes available for WordPress, you can design a blog for virtually any purpose and it will look like a professional web designer did it
- Blogging can really help your visitors feel like they know you. With that familiarity, trust will build. So will your brand!
Blogs are here to stay. They are without doubt the wave of the future. So much so, that the days of getting a static website up and running are coming to a close. In the not too distant future, every site made will either be a blog, or will have blogging capabilities.
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4 Tips to Increase How Much You Make Blogging
Blogs are hot! And one of the best ways to make money online is blogging. You can get paid to blog for others, get paid to blog on your own blog about certain subjects, or you can just get a lot of traffic to your own blog and get paid through AdSense clicks and affiliate sales. Either way, blogging is a great way to make money online. Some bloggers, like John Chow, make six figure incomes out of one blog. Others run several blogs, which they make even more money out of.
Interested in knowing how to do this? Take a look at these four tips, and you’ll be well on your way.
Tip 1: Choose the Right Topic
If you write about a topic that very few people want to read about, then you’re not going to make money. If you write about a topic that people aren’t willing to spend money on, then you’re not going to make money. You have to write about something that people spend money on, and you’re going to have to get search engine traffic to your posts.
Figuring out what people spend money on is relatively easy. You can just pay attention to the ads on big, popular sites. Weight loss, travel, insurance, health, health foods…those sorts of things are topics that people spend literally billions on each year.
If you’re not sure your topic is a money maker, just type your main keyword phrase into Google, and see how many ads pop up. If advertisers are advertising for that keyword phrase, you can bet it’s a money maker.
To make sure you get plenty of traffic to your site, write your posts based on keyword phrases that actually get plenty of searches. 5,000 per month is about what you should be looking for. Make sure you optimize your post for that particular keyword phrase.
Tip 2: Stick to High Paying Niches
You’re going to make money through Google AdSense, CPA offers, and affiliate offers. Make sure you go for the high payout niches. After all, if you’re going to do all this work, you might as well get paid for it.
Tip 3: Create Multiple Streams of Income
Don’t just rely on one source of income from your blog. Once you establish traffic, monetize it in various ways. AdSense, CPA offers, paid ads, paid posts if appropriate, all of these can substantially add to your bottom line.
Tip 4: Be patient.
This is not get rich quick. This is build a lasting asset slowly. Blogs build a following and also build in the search rankings slowly. The best part of this is once a certain page on your blog is ranking well for a certain keyword term, you don’t have to work on that page as much. You can shift your attention to other pages or other blogs.
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3 Steps to Finding a Profitable Topic for a Blog
Blogging is absolutely one of the best ways to make a significant income online. Don’t think about blogging like creating a one-time product, selling a few, then moving on. Blogging is a lot like offline publishing. You’re creating a readership, which hopefully will come back day after day to read your blog…and buy your affiliate items and click on your ads. Build a readership large enough and you can make a very good income blogging. This is not going to take place over the next week or so. This is more like a three to six month strategy. But you’re building an asset, and the rewards are well worth it.
The topic you choose for your blog is critical. You need a topic that not only has a lot of potential readers on the Internet, but also which is profitable. That is, there are affiliate products, CPA offers, and Google ads that your readers will buy or click on so that you’ll make money from all your hard work. Here are three steps to finding a profitable topic (or niche) for your blog.
Step 1:
If you can focus on a topic that you already know something about, or at least that you’re passionately interested in, you’ll be far ahead of everyone else. Knowing a fair amount about a topic helps in multiple ways. For one thing, you’ll have to do much less research. For another, familiarity just shows. You can tell by the way someone writes if they’re intimately familiar with what they’re writing about. Their words have that ring of truth and experience that even the best researcher can’t fake.
Not only that, but a blog is not a short term deal. It’s a longer term deal, if you will. If you’re going to be doing this right, you’re going to be living with your blog day in and day out for a year or so. Unless you are really interested in your topic, you could easily get sick of your blog a month or two into the game. That would cause you to quit writing content, which will result in your blog losing readers rapidly.
Step 2:
Do your homework. You can use Google’s external keyword tool to get a feel for how many times per month a certain keyword phrase is searched. Another thing you need to do is to check out who’s advertising in your niche. Having a number of advertisers is good, not bad. No advertisers, or few advertisers, doesn’t mean your niche is undiscovered. There aren’t any of those, anymore. What it means is that your niche is not profitable, for whatever reason.
Step 3:
Make a list of the top keywords and write your blog posts to feature these. You can easily search engine optimize a blog post by including the keyword phrase you want to rank for in your title and first sentence. Also, include it once every 50 words or so. That’s 2%. You can try to go up as much as about 3%. Finally, make sure your keyword phrase is in the last part of the last sentence.
If you follow these three steps, you really can’t go wrong. Find your passion, find your niche, write a lot, and watch your stats and your income rise! It really is that easy.
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